Love Viva La Body? Meet the New Hearts Behind this Legendary Brand ❤️

Hey beautiful Viva La Body Family, we have some incredible news to share with you...

After 25 years of pioneering sustainable and ethical beauty, founders Jo and Micko have passed the torch of Viva La Body to a new team led by Ellie (that's me!)

As a long-time fan of Viva La Body and founder of Go For Zero, I couldn’t stand to see such an iconic Aussie brand close its doors... and I'm sure you couldn't either.

With a deep passion for sustainability, ethical beauty and supporting Aussie-made products… I'm soooo excited to share with you that we will be continuing Viva La Body and I can’t wait to show you what’s ahead!

We all have a story about why we switched to natural & plastic-free products. Maybe it was something you read or a conversation that sparked change.

For me, it started when my daughter Grace was born. She would break out in rashes whenever I used mainstream products on her. That pushed me to dig deeper — researching ingredients, packaging, and company practices — and I’ve never looked back.

My passion for natural and waste-free products has only grown stronger over the years. So, as we begin this new chapter with you, I want to reassure you: the ingredients you trust and the values you love are staying the same. We plan to update the look of the packaging, and bring back some iconic products from Viva La Body like their shampoo and conditioner bars! 

Thank you for being part of our incredible community.

Your support means the world to us, and we can’t wait to continue bringing you the amazing products that make Viva La Body special. Stay tuned for more updates and a behind-the-scenes peek at what’s next!

With love,

Ellie & the Viva La Body team x

Stay connected and follow us on Instagram, TikTok, and Facebook for the latest updates, sustainability tips, and exciting new content. Let’s continue making a difference—together!